22 March 99
Mercury will be the division with a youthful and innovative appeal. You'll see new edge concepts only in the Mercury line (save Mustang). Mercury's will also be noticed by the presence of an aluminum vertical grille bar.
Lincoln will try and use more American contemporary influences in their product lineup. The division will make products that will appeal to those who want a piece of American luxury. Semi sharp lines.
Ford will combine various design themes keeping each product distinctive. The primary emphasis will be on functionality with subtle, but not overpowering highlights.
Mazda will go HOME to its niche line of personal sporty cars.
Jaguar will encompass oval shapes that are soft - with the right amount of yuppieness.
Aston Martin's will continue to use the outstanding and make you feel good looks that make this car exclusive and elite.