Many of the advanced technologies and significant issues remain to be resolved before implementation. Inhibitors which could delay or preclude implementation might include unproven reliability, vehicle packaging issues and cost .vs. value as perceived by the customer.

Electronic Messaging

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What it is :

Electronic Messaging provides traffic information and other warnings to the driver through an interface in the vehicle. Encoded traffic information is continually transmitted to the vehicle's FM radio. A dynamic warning information system being piloted in some regions could include warnings such as a train crossing, icy bridge, high wind, deer crossing or falling rocks. Its advantage is that current information (vs. blanket warnings) about specific hazardous conditions can be transmitted. Convenience information also could be displayed (e.g., parking, food, gas, lodging, intersections and other items of interest).

How it works :

The Electronic Messaging System operates on various roadside-to-vehicle communication systems. Two-way communication is possible over short distances at parking areas. A Dedicated Short Range Communication system proposed as a standard for electronic toll collection also could be used for dynamic warnings. Other alternatives such as cellular telephone and FM radio band are being proposed for longer-distance communications.

Customer benefit :

Improved convenience and safety with situation-specific information targeted to drivers.

Ford status :

Next-generation technology under development.

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